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Fleurieu Milk Company recalls pouring cream products over E.coli contamination fears after product sold at Woolworths and IGA stores

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A range of pouring cream products have been recalled over fears batches could have been contaminated with E.coli.

Fleurieu Milk Company is conducting a recall of its pouring cream products.

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Impacted batches had been available for sale at Woolworths, IGA and Independent Food Retailers in South Australia and Independent Food Retailers in VIC, NSW and NT.

The recalled batches have a use by date of April 6, April 7 and April 8.

Fleurieu Milk Company is conducting a recall of its pouring cream products. Credit: Food Standards Australia and New Zealand

The food standards watchdog said in a statement the recall was due to a potential microbial contamination.

“Any consumers concerned about their health should seek medical advice and customers should return the product(s) to the place of purchase for a full refund,” it said in a statement.

“We apologise for any inconvenience.”

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Company behind Sporting Life and Golf Town set to launch new Team Town Sports store

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Author of the article:

The Canadian Press

The Canadian Press

Brett Bundale

Published Mar 06, 2023  •  2 minute read

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Canadian retailer Sporting Life Group is launching Team Town Sports this spring, a new national sporting goods chain catering to team sports players. Hockey sticks are shown during a World Championships game between Russia and Denmark, in Moscow, Russia, on Thursday, May 12, 2016.
Canadian retailer Sporting Life Group is launching Team Town Sports this spring, a new national sporting goods chain catering to team sports players. Hockey sticks are shown during a World Championships game between Russia and Denmark, in Moscow, Russia, on Thursday, May 12, 2016. Photo by Ivan Sekretarev /THE ASSOCIATED PRESS

Canadian retailer Sporting Life Group is launching a new chain of big box stores that will cater to players of team sports of all ages and genders.

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Team Town Sports will open its first three locations this spring in Alberta and Ontario, with plans to expand to 25 stores across the country, the company said Monday.

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Sporting Life Group said the store will carry gear for a wide range of team sports, including hockey, basketball, soccer and baseball.

“We’ve seen some sports retailers gradually step away from team sports and team activities,” Frederick Lecoq, chief marketing officer of Sporting Life Group, said in an interview.

“It was first driven by the swing during COVID when it was very much individual sports that were winning but now there’s a more purposeful lifestyle fashion positioning,” he said. “We saw a gap in the market and an opportunity to carry goods for all team sports under one roof.”

Rather than expand the Sporting Life brand, Lecoq said the company decided to launch a store dedicated to team sports.

“We don’t believe in the Swiss Army knife of retail. It’s convenient, but it’s not really a screwdriver and it’s not really a knife,” he said. “You can’t really find what you’re looking for.”

Each store will feature a dedicated section that will cater to youth sports and plans to offer a wide product assortment for female athletes — an historically underserved customer base in the Canadian sports retailing market.

“When a retailer is trying to be too many things, what we’ve seen happen is assortment rationalization,” Lecoq said, explaining why some stores don’t carry female protective gear for hockey or women’s cleats for soccer.

“Team Town Sports will have gear for all sports, ages and genders.”

The company has two locations opening in Calgary in May and a third opening in Mississauga, Ont., in July.

Sporting Life Group, which also operates Golf Town Ltd. and Sporting Life Inc. stores, is continuing to examine lease options to open additional stores and Lecoq said it might consider some locations set to be vacated by Nordstrom Inc. once it winds down its Canadian operations.

“Our concept is a big box store because it’s every team sport under one roof ,” he said. “We’d look at any real estate opportunity, though we’d prefer free-standing units.”

This report by The Canadian Press was first published March 6, 2023.

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